Before you build it, make sure that they’ll come.

Are you bringing a new product or service to market?

Technology validations are important tools in determining the market viability of new, but commercially unproven technologies.  By conducting a market validation assessment, you can validate key assumptions about how your users, competitors and potential partners will respond to your new product offering…before spending scarce resources to build it.

Failure to conduct an appropriate marketability assessment could forces your innovation team to rely on untested assumptions that can result in missed opportunities, costly revisions or outright failure of your project.

Our High Performance Innovation Framework℠  is built upon a cost-effective, two-stage technology assessment process. This two-stage approach is a more affordable way to do market assessments.  The initial assessment looks for early signs of market viability to determine the technology’s potential, while the second stage focuses on issues related to actually taking the technology to market.  Simply stated, Stage One answers the question: “How strong is the technology’s market potential?”  Stage Two answers the question: “What’s the best path to market.”

Our High Performance Assessment Tools

Our Technology Market Assessment℠ (TMA) is the first stage of the technology assessment process.  It can help you determine if your new innovation or product is on target for a successful market introduction or perhaps something less desirable. It is specifically designed to help you determine the following:

• Identification of one or more hypothetical target markets for the product
• Validation of the target markets to determine the best market to pursue.  This validation is based on industry and expert interviews that provide the innovation team with a feedback loop that we call “ the-voice-of-the-market.”
• Identification of key competitors and alternatives
• Market research that dimensions the size and scope of the best market opportunities
• Key findings and recommendations to support commercialization of the technology

Download our: Teknolio TMA Brochure

Our iPlan℠, or Innovation Plan, is the second stage of the technology assessment process.  For innovations that show strong market potential in the TMA stage (noted above), the iPlan focuses on commercialization-related issues and needs. It provides the innovation team with a big picture view of internal and external factors that that must be addressed to support commercialization.    The iPlan provides your organization with the following information:

• Target market access strategy
• Organizational innovation gap analysis
• Innovation team resource assessment
• Internal and External needs assessment
• High-level intellectual property strategy review

Our two-stage technology assessment process (the TMA along with the iPlan)  work together to provide innovation teams with fact-based, realistic “go-to-market” road maps that are built upon real-world market demands and internal team capabilities.

Next Steps?

Are you interested in learning more about the Technology Market Assessment or the iPlan?  Simply click here to contact us.

Note: Technology Market Assessment and iPlan are service marks of Teknolio, LLC.  All rights are reserved.