Welcome to the Session 2 Question and Answer Page!

In Session 2, we introduced the our first High Performance Innovation strategy: Early Market Engagement.

Key points from this session include:

• Innovators who engage their market experience greater success than those that do not.
• This engagement permits innovators to hear “the voice of the market.”
• The earlier an innovator engages their market, the greater their likelihood for success.
• What market engagement will actually look like will vary across innovation projects.
• Innovators may be wary about engaging the market for fear of divulging secrets.
• The key to protecting important information during market engagement is to develop an effective, non-proprietary communications plan that shields confidential materials.

Do you have a question or comment related to Session 2?  If so, please leave a comment in the space below.  We make every attempt to respond to your questions and comments within one business day.

Thanks,

The Teknolio Academy Team